Concept
Art Direction
Brand Development
Advertising
Literature
Digital
Packaging
Point of Sale
Exhibition & Events
Signage
Photography
Copywriting 
Office Environments  

© Copyright 2014 Alexander Dale.
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St.Paul's is a mixed use development in Sheffield consisting of residential, commercial and retail spaces. The new development required a new brand identity, perimeter hoardings for the site, and brochures to showcase the development in more detail. 

The identity was inspired from the contours of the two buildings working together as one. The lines created a perspective which gave the identity an element of depth. The key objective was to produce an identity which was clean, simple and had an upmarket look and feel. 

Client: St.Paul's City Lofts
Project: St.Paul's Brand development
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