Concept
Art Direction
Brand Development
Advertising
Literature
Digital
Packaging
Point of Sale
Exhibition & Events
Signage
Photography
Copywriting 
Office Environments  

© Copyright 2014 Alexander Dale.
All rights reserved.

Royal Mail Direct Mail

Royal Mail were holding special workshops for businesses and marketing agencies to educate them in getting the most out of their direct mail.

The concept was simple, a bag full of recycled shredded paper would be sent to 200 businesses with a personalised message asking if their direct mail has the correct impact, or does it end up in the shredder.

The concept was very effective and well received.

Produced for Logistik
Client: Royal Mail  Project: Inspire Direct Mail Workshop
Back to work