Art Direction
Brand Development
Point of Sale
Exhibition & Events
Office Environments  

© Copyright 2014 Alexander Dale.
All rights reserved.

JayBe Guest Beds are the leaders in the guest bed industry. They required a fresh look at their very dated suite of product brochures.

There were three brochures that required a redesign. A full 24 page product brochure showcasing the full guest bed range, a second brochure for the new QBed, the lowest folding guest bed in the industry, and a third brochure for the new Duo Sofa, a sofa and guest bed in one.

The new brochures required a totally new look as the previous literature was not in-line with the way the brand wanted to be. I wanted to create a brochure that was not only clean and showed off the products to their full potential, but to create a stylish, upmarket look to the brochure suite and to create a unity across them all.


Client: JayBe Guest Beds
Project: Duo Sofa Brochure
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